Top 3 Sales Strategies for Success

3 Key Strategies for Sales

1. Define your Target Market

Defining your target market is very important. Knowing who your current customers is, and why would they buy from you? Finding those similar features and interests is necessary.

You won’t conduct business with everyone and thus it’s imperative to strategically review your audience, who are you going to sell and who is your current competition. You need to conduct all forms of research electronic and in person to find out whom you will be pitching your product/ services to?

Once you have defined all of these criteria you then create a database of this information or what you would commonly call a list. Also note that targeting a specific market does not mean that you have to exclude people that do not fit your criteria of buying from you. Define your outreach utilize all the tools available to you including social media.

Establish a value proposition for your product/service, for the market you have decided to focus on in order to create a momentum. Prepare for the questions your target audience may have proactively including, challenges and objections.

Following these simple steps will help increase, efficiency in selling your product/service to the correct people with a higher success rate of closing the deal more effectively.

2. Build relationships with you Customers

Even though, I started with ‘Defining your target market’ building customer relationships should be on your top priority list.

Customer service is valued by everyone. This, will perhaps be the key differentiator between your business and the competition. How you treat your customers and how visible, available you are makes all the difference. Everyone knows, that it is easier to retain a customer than to find a new one, so why not ensure that you respect the customers you have and treat them with the attention they need, since a happy customer is a happy profit line.

3. Follow up

Follow up is key to any successful sales/business strategy. If you are not visible to your customers, they forget and thus leaving you in a potential situation of loss of business.

Customers want to feel important and follow up is the prime tool to give them this feeling in addition it also encourages them to confide and perhaps discuss business proactively.

Follow up can lead to referrals hence sales growth, giving you an edge on competition, and sometimes prospects can turn into customers.